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Tag: Email Open Rate

Analyzing Email Marketing: Contacts, Click Rates, & Other Important KPIs

Rearview Advertising Email Marketing Services

Tyra Douyon - July 19, 2023

Why Email Marketing is Crucial in Modern Marketing  In recent years, active-workforce generations have struggled to agree collectively on different topics, from politics and social reform to who has the best decade of music and fashion, but we mostly agree on two things. Email marketing is one of the biggest… Read More

Changes are Coming for Your Email Metrics: How Your Marketing can Adapt

changes are coming for email metrics: how your marketing can adapt

July 1, 2021

You may not be able to rely on open rate in your email marketing any more. That goes for performance tracking, of course – but it affects more than that, even including automation trees and subscriber segments. Apple has recently made user privacy their priority, and with that shift comes… Read More