Atlanta Advertising Insights

April 28, 2021

Better Leads, Repeat Business, and Higher Interest Maintain strong connections with clients and customers, generate high-quality leads, and keep them coming back for more. These are a few of the goals of email marketing, and every week we send off email content for multiple clients – some of them getting… Read More

June 9, 2020

Email marketing takes a gentle touch – and it’s not set-it-and-forget-it simple, either. Here are some mistakes you may be making with your email marketing, and the simple ways you can avoid them. Letting Sign-ups Pass you By Your site is a treasure trove of interest. If you have forms… Read More

April 8, 2020

An email address on your list represents a potential customer who’s interested in hearing more from you about your product. But, what if you could refine those leads down to something more substantial? With the right relationship management and email strategy, you’ll have qualified leads who are ready to hear… Read More

February 11, 2020

By now you’ve learned the true value of the drip campaign, you can structure your email to get results, and you know how to segment your audiences. With these email marketing best practices, you can use Pardot with Salesforce, Mailchimp, Lasso, Constant Contact, Klaviyo, or any other email marketing platform… Read More

January 15, 2020

You’re ready to level up your customer relationship management game. You’ve picked a CRM system, collected email addresses from your existing software, and maybe you’re even sending regular email campaigns already. But for whatever reason, your email performance is just not hitting the mark. Or maybe you know you would… Read More

January 19, 2018

A new year brings new opportunities to evaluate your brand’s current marketing efforts and collateral and ask yourself what needs to change to stay relevant in 2018. The fact is, whether you’re a national or regional home builder, homebuyers are comparing you to everyone else in the market. Chances are… Read More