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Atlanta Advertising Insights

Tag: Analytics

The Next Level for Google Analytics – GA4 is Here

The Next Level for Google Analytics 4

April 14, 2021

The cards in Google’s hand are about to change the Analytics game. A new standard in the world’s most popular analytics tool is coming – and without action, your website will not keep up. Shifts in tracking policies across platforms necessitate changes in how user data is collected and presented…. Read More

Using Hotjar Analysis to Take Your Website to The Next Level

using hotjar analysis to take your website to the next level

March 30, 2021

How Well Do You Know Your Audience? It’s not quite reading the thoughts of your best customers – but it can come close. Hotjar is a tool that lets you visually record user activity on your website for a period of time, allowing for analysis after the fact. You can… Read More