SEO Basics for 2025: The Game Has Changed!

Braelyn Ralston - January 24, 2025

Want to learn some top SEO tips for 2025? Welcome to the future of SEO, where the rules have evolved, and the strategies are smarter. As a mid-level company striving to stay ahead in the digital world, understanding these changes is crucial. At Rearview Advertising, we’re here to help you navigate this ever-evolving landscape with strategies designed to help your business reach its long-term goals. Let’s explore the latest landscape of organic SEO and how to stay up to date with what works in the emerging world of AI and Large Language Model (LLM) copywriting.

SEO in 2025

In 2025, SEO isn’t just about keywords—it’s about understanding your audience’s intent. Crafting content that answers real-world questions, as well as using natural language, helps you stay relevant with both search engines and audiences. Let’s explore the key strategies for success.

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The Shift to Natural Language

Gone are the days of keyword stuffing. Today, search engines prioritize content that sounds like natural language. Think of your website content as engaging narratives that resonate with your audience, answer their questions, and provide value. By embracing this shift, your content won’t just rank—it will connect.

Some practical examples to improve your content:

• “Best coffee shop NYC” ❌ → “Where can I find the best coffee in NYC?” ✅
  • This subtle shift makes your content more relatable and engaging.
• “Cheap flights Europe” ❌ → “How to find the best deal on flights to Europe.” ✅
  • The focus is on the user’s intent and natural way of asking a question.
• “SEO tips 2025” ❌ → “What are the top SEO tips for 2025?” ✅
  • This approach enhances readability and aligns with modern SEO practices.

Using natural language creates personal and genuine content. This method improves search engine rankings and enriches the user experience. The more you incorporate this practice, the more search engines will reward you with referrals and the more your audience will see your content as relevant to their thoughts and questions.

Content That Matters – Engagement

What’s missing from your strategy but always on the list of goals? How do you get someone to hang around and read what you’ve written? This engagement challenge applies doubly to search engines and crawl bots—they’re looking for information that satisfies visitors’ queries without jumping straight into a sales pitch.

So why is most content strategy frequently missing the mark? Too often, we rush into promoting our services or products before delivering on the promise of real value. That’s where content that matters comes into play. It’s also central to the idea of “Natural Language” because when your content meets real-world needs, both readers and search engines take notice.

Boost Visibility With FAQ Schema:

“FAQ Schema” is a type of structured data you can add to your website’s back-end code to help search engines better understand the content on your page. Think of it as a way to mark up your frequently asked questions and their answers so that Google and other search engines can display them directly in search results.

For example, when someone searches for something related to your business, Google might show a snippet with your questions and answers right on the search page. This not only makes your content more visible but also encourages people to click on your site because they see the value upfront. It’s like giving your website a little extra spotlight in search results!

Pitfalls of Bad SEO Practices You Might Not Know

Did you know that bad SEO and sloppy landing pages can hurt you more today than ever? Beyond negative scoring, “read-ahead” technology and relevancy filters mean search engines won’t risk showing weak or misleading links. Search engines make their money through selling ads to companies like yours, but organic results affect their bottom line, too. If a casual user doesn’t find what they’re looking for after 3 hits on the search button, statistically, over half of them will go to a different search engine to try again.

The effects:

• Higher Ad Costs: If your site’s relevancy is low, you’ll pay more for your keywords, and your ads might be shown to less-engaged audiences.
• Lost Revenue: Search engines lose money if users jump ship after not finding what they want. That means they’ll deprioritize pages that don’t meet users’ needs—organic or paid.
• Being Seen as Click-Bait: Avoid the “click-bait trap” by keeping your content conversational, relevant, and rewarding. Click-bait headlines leading to spammy pages full of pop-ups backfire by sending visitors away in seconds.

The bottom line? Focus on relevancy and authenticity. When you deliver what users genuinely want, you build trust with both your audience and the search engines.

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Ready to Thrive in 2025?

In this new era of SEO, human-centered content is king. By adopting a natural language approach, answering real-world questions, and aligning your strategies with user intent, your business can stand out and succeed. At Rearview Advertising, we specialize in guiding companies just like yours toward a stronger, more future-proof online presence.

Ready to take your SEO strategy to the next level? Let’s work together to create content that connects, ranks, and converts.

Contact us today and start making your mark in 2025!