QR Codes: Reasons to Add Them

April 19, 2011

QR codes (or Quick Response codes) condense information into two dimensional op-art squares that connect offline media to online content via a smartphone. Also known as mobile tagging, QR codes act like URL references on offline media and other flat surfaces. Smartphone use is growing rapidly, and while it is about 30 percent of the market, this number is increasing daily.

QR codes connect offline with online. No searching, no typing, just taking a quick picture can connect your user with more information about your product when and where they want it. Placing QR codes advertising and marketing materials, signs and even  products can provide additional information then in turn will help close the sale.