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Level Up Your Business Photography

After you’ve worked so hard to build your business, you want your photography to show off the fruits of your labor. Although buying a nice camera may seem like a quick fix, a lot of research and practice goes into those beautiful photos you see online. With the emphasis on… Read More

What You Need to Know About the 2020 Facebook Update

At the 2019 F8 Developer Conference, Facebook announced that it would be pushing a major update in spring of 2020. This update, known as FB5 or The New Facebook , is bringing major updates – some of which have been much-needed for a while now. For example, you will be… Read More

Level up Your Email Marketing: Wrap-Up

By now you’ve learned the true value of the drip campaign, you can structure your email to get results, and you know how to segment your audiences. With these email marketing best practices, you can use Pardot with Salesforce, Mailchimp, Lasso, Constant Contact, Klaviyo, or any other email marketing platform… Read More

Selecting an Email Marketing Audience

We’ve stressed the impact and importance of incorporating email marketing into your advertising strategy. We’ve told you the why and the how. Today we’ll identify the who. Defining your audience is one of the most important aspects of email marketing because it specifies exactly who you want the content to… Read More

Take Your Email Marketing to the Next Level

You’re ready to level up your customer relationship management game. You’ve picked a CRM system, collected email addresses from your existing software, and maybe you’re even sending regular email campaigns already. But for whatever reason, your email performance is just not hitting the mark. Or maybe you know you would… Read More

Next Level for the Next Decade

“Marketing is no longer about the stuff you make, it’s about the story you tell” –Seth Godin, Bestselling Author  As kids, we all had a vision of what the future would look like. Scenes of “The Jetsons” and “Back to the Future” came to mind when imagining the year 2020…. Read More

Google Ads | Kerley Family Homes Case Study

The Ask Nationally recognized, award-winning Atlanta home builder Kerley Family Homes needed to increase their website traffic, community recognition and engagement, and overall digital marketing performance through Google Ads display and search placements. In addition to driving traffic from ads, they aimed to increase lead conversions from in-market homebuyers. The… Read More

Rearview Welcomes New Digital Marketing Specialist, Natalie Hatfield

We are excited for Digital Marketing Specialist Natalie Hatfield to join us on the Rearview Advertising team! As an undergraduate from the University of Tennessee, Natalie earned her degree in Communication Studies with a minor in Journalism and Electronic Media. She completed her master’s degree at UTK, and studied Communications… Read More

Make the Most of Your New Home Photos

As a home builder, your image is vital to your success. As you finish your work on another beautiful home, you need to make the quality and quantity of its photos a priority. You may already have photos of this floor plan, even this exact same elevation, but it is… Read More

Rearview Welcomes New Digital Content Specialist, Jake Gentry

We are excited to have Digital Content Specialist, Jake Gentry, join us as a new member of the Rearview Advertising team! Jake studied Communication at Clayton State University in Morrow. There he wrote for school paper The Bent Tree and helped the theatre department establish a social media presence. After… Read More