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The Origins of Mother’s Day: From Antiwar Activists to the Darling of Advertising

We often think about Mother’s Day as a time to celebrate our mothers, those who birthed us and the women who make an important impact on our lives; however, the Mother’s Day tradition isn’t simply about buying a bouquet of flowers and moms donning sheepish grins as they flip through… Read More

Employee Team Feature: Lead Designer, Beth Pruitt

We are excited to have Lead Designer Beth Pruitt as part of our Rearview Advertising team! Beth is considered a jack of all trades with her years of design experience and aptitude for creative projects. Her love of art was fostered by her mother, a professional portrait artist, who taught… Read More

‘Crypto Bros,’ YouTubers, and the New Faces of Financial Influencer Marketing

When we think about celebrities such as Tom Brady, Madonna, Neyo, Lindsey Lohan, and Jimmy Fallon, their exceptional athletic abilities, captivating stage presence, and extensive lists of cinematic achievements are the first things that come to mind. However, for some, these accolades have become secondary as their names now take… Read More

Employee Team Feature: Designer, Kaylee Shuler

We are excited to have Designer Kaylee Shuler as part of our Rearview Advertising team! Kaylee’s love for logos, typography, and branding are just a few of the interests she fosters. At Savannah College of Art and Design (SCAD) she studied Advertising with a focus on Art Direction. She enjoyed… Read More

Rearview Team Feature: Designer, Meghan Nichols

We are excited to have Designer, Meghan Nichols, as part of our Rearview Advertising team! Meghan has always had a keen eye for color theory, symmetry, and typography, but her unlikely career in graphic and UI-UX design began when she was taking accounting courses as a business major in college…. Read More

Rearview Team Feature: Digital Marketing Manager, Abbey Hays

We are excited to have Digital Marketing Manager, Abbey Hays, as part of our Rearview Advertising team! Abbey has always been a highly creative person. She remembers taking career assessment exams when she was younger and scoring in the highest percentile for any careers related to artistry and invention. She… Read More

The Gendered Lens: The Evolution of Women in Advertising

In 2023, it is safe to say that most people fall into one of three categories regarding their mobile devices: those who are unintentionally addicted, those who are actively attempting to conquer their addiction or those who refuse to acknowledge the extent of their screen time. Think about it: we… Read More

Diving Into Facebook Ads With an Atlanta Agency

Jumping into Facebook Ads on your own as a marketing manager is a bit like free-diving for gold coins. With no extra oxygen, you go below the surface, look around, come back up and try to regroup, then dive back down and hope everything is as you left it. Working… Read More

Changes are Coming for Your Email Metrics: How Your Marketing can Adapt

You may not be able to rely on open rate in your email marketing any more. That goes for performance tracking, of course – but it affects more than that, even including automation trees and subscriber segments. Apple has recently made user privacy their priority, and with that shift comes… Read More

Web Design for More Traffic – 5 Tips (Updated for 2021)

Today we’re bringing you 5 web design upgrades that will get more traffic to your website! Your site is an incredibly important tool – and even small changes can have a big impact. Below are a few of our best general suggestions – but if you want a deep dive… Read More