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3 Things You Should Do for Your Business to Start the Year

As we usher in a new year, it’s the perfect time for companies to reassess their strategies and set the stage for success. Whether you’re a startup or have been in business for decades, adopting a proactive approach can make a significant difference in 2024. Kickstart the year strong with… Read More

How to Win Big During Black Friday’s Marketing Madness

Despite the economic uncertainty felt around the country from inflation, student loan payments, and the Federal Reserve’s attempts at reestablishing normalcy, Black Friday shopping is still one of the year’s biggest marketing weekends. Many companies rely on Black Friday shoppers to put them ‘in the black’ for the year, ensuring… Read More

Analyzing Email Marketing: Contacts, Click Rates, & Other Important KPIs

Why Email Marketing is Crucial in Modern Marketing  In recent years, active-workforce generations have struggled to agree collectively on different topics, from politics and social reform to who has the best decade of music and fashion, but we mostly agree on two things. Email marketing is one of the biggest… Read More

The Origins of Mother’s Day: From Antiwar Activists to the Darling of Advertising

We often think about Mother’s Day as a time to celebrate our mothers, those who birthed us and the women who make an important impact on our lives; however, the Mother’s Day tradition isn’t simply about buying a bouquet of flowers and moms donning sheepish grins as they flip through… Read More

Employee Team Feature: Lead Designer, Beth Pruitt

We are excited to have Lead Designer Beth Pruitt as part of our Rearview Advertising team! Beth is considered a jack of all trades with her years of design experience and aptitude for creative projects. Her love of art was fostered by her mother, a professional portrait artist, who taught… Read More

‘Crypto Bros,’ YouTubers, and the New Faces of Financial Influencer Marketing

When we think about celebrities such as Tom Brady, Madonna, Neyo, Lindsey Lohan, and Jimmy Fallon, their exceptional athletic abilities, captivating stage presence, and extensive lists of cinematic achievements are the first things that come to mind. However, for some, these accolades have become secondary as their names now take… Read More

Employee Team Feature: Designer, Kaylee Shuler

We are excited to have Designer Kaylee Shuler as part of our Rearview Advertising team! Kaylee’s love for logos, typography, and branding are just a few of the interests she fosters. At Savannah College of Art and Design (SCAD) she studied Advertising with a focus on Art Direction. She enjoyed… Read More

Rearview Team Feature: Designer, Meghan Nichols

We are excited to have Designer, Meghan Nichols, as part of our Rearview Advertising team! Meghan has always had a keen eye for color theory, symmetry, and typography, but her unlikely career in graphic and UI-UX design began when she was taking accounting courses as a business major in college…. Read More

Rearview Team Feature: Digital Marketing Manager, Abbey Hays

We are excited to have Digital Marketing Manager, Abbey Hays, as part of our Rearview Advertising team! Abbey has always been a highly creative person. She remembers taking career assessment exams when she was younger and scoring in the highest percentile for any careers related to artistry and invention. She… Read More

The Gendered Lens: The Evolution of Women in Advertising

In 2023, it is safe to say that most people fall into one of three categories regarding their mobile devices: those who are unintentionally addicted, those who are actively attempting to conquer their addiction or those who refuse to acknowledge the extent of their screen time. Think about it: we… Read More