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Search results for: "brand"

Extreme Brand Makeover: Home Builder Edition

A new year brings new opportunities to evaluate your brand’s current marketing efforts and collateral and ask yourself what needs to change to stay relevant in 2018. The fact is, whether you’re a national or regional home builder, homebuyers are comparing you to everyone else in the market. Chances are… Read More

4 Social Media Trends for Brands in 2018

It’s a new year, you’re back in the office, and you’re ready to tackle your 2018 marketing goals! What’s your strategy? How do you plan on reaching your target audience? Below are four social media trends we think you’ll want to consider when planning your social media strategy for 2018…. Read More

Portfolio: Acadia Homes Branding Guide

The Met Gala is the Biggest Night in Marketing

The First Monday in May is for Marketers On the evening of the first Monday in May, everyone from the country’s most famous celebrities and influencers to paparazzi and politicians can be found in one place — The Metropolitan Museum of Art in New York City. Here, the largest art… Read More

Blogging is Dead. But is That True in 2024?

Do people still read blogs in 2024? In the early 2000s, a running joke was that everyone had a personal blog. According to American society, which was just exploring the intricacies of the World Wide Web, it was the thing to do to make your mark on the Internet. That… Read More

Best Tips for Managing Tradeshow CRM

Walking through any industry tradeshow guarantees an exclusive peek into the extravagant world of event marketing. From business people in suits swirling cotton candy cones for eager participants to executives enticing a crowd of curious onlookers with money-filled lucky lottery machines, everyone is clamoring for an audience to network with,… Read More

The Do’s and Don’ts of Event Marketing in 2024

Like a tree falling in the woods, if your organization schedules an event, but no one shows up, did it even happen? Don’t let your trade shows, grand openings, and open houses flop in 2024. With our event marketing tips, you’ll have a VIP bouncer at the entrance of your… Read More

3 Things You Should Do for Your Business to Start the Year

As we usher in a new year, it’s the perfect time for companies to reassess their strategies and set the stage for success. Whether you’re a startup or have been in business for decades, adopting a proactive approach can make a significant difference in 2024. Kickstart the year strong with… Read More

How to Win Big During Black Friday’s Marketing Madness

Despite the economic uncertainty felt around the country from inflation, student loan payments, and the Federal Reserve’s attempts at reestablishing normalcy, Black Friday shopping is still one of the year’s biggest marketing weekends. Many companies rely on Black Friday shoppers to put them ‘in the black’ for the year, ensuring… Read More

Analyzing Email Marketing: Contacts, Click Rates, & Other Important KPIs

Why Email Marketing is Crucial in Modern Marketing  In recent years, active-workforce generations have struggled to agree collectively on different topics, from politics and social reform to who has the best decade of music and fashion, but we mostly agree on two things. Email marketing is one of the biggest… Read More