Extreme Brand Makeover: Home Builder Edition

January 19, 2018

A new year brings new opportunities to evaluate your brand’s current marketing efforts and collateral and ask yourself what needs to change to stay relevant in 2018. The fact is, whether you’re a national or regional home builder, homebuyers are comparing you to everyone else in the market. Chances are you could be missing out on valuable leads or sales if your website, marketing collateral, and outreach materials don’t have the curb appeal homebuyers are looking for. Here are a few ways to tell if it’s time for your extreme brand makeover.

Website

When evaluating your website one of the most important considerations should be whether or not it is user-friendly. When a potential homebuyer visits your website are they able to access the information they are looking for? This typically includes information about your communities, available homes, and current promotions. Next, think about the way your website is presented. Today’s consumers expect websites to be modern, clean, visually appealing. Your brand’s website should also serve up information quickly across all devices including smartphones, tablets, and desktop.

Marketing Collateral

From your floor plans and feature sheets to your flyers and brochures, all of the collateral buyers see should have a consistent look and feel. Consistently using the same fonts, colors, verbiage, and professional photography across all of your marketing pieces will help preserve and establish your brand identity within the market. Here are a couple trends to consider when deciding if your marketing collateral needs an update: When it comes to site plans, many home builders have gone away from using gradients and excess illustrations in favor of more flat, muted color schemes. Making use of a shell or letterhead that you can print black ink on can also keep your brand colors consistent while giving your agents the ability to print from the sales office.

Outreach Materials

Email and social media are commonly used by homebuilders to distribute information about homes and communities. Alongside your website and your marketing collateral, you want to make sure your outreach materials maintain your brand’s established look and feel. Your social media accounts are likely one of your first touch-points with potential homebuyers. As such, it’s important to continually provide your audience with professional and visually appealing content. Email campaigns can help you build and maintain customer relationships when executed properly. Do you have branded, visual email templates that you can easily update? If not, it’s probably time for an email makeover.

Conclusion

Are you in need of an extreme brand makeover? Take the time to invest in a fresh, responsive website design, updated marketing collateral layout, and outreach materials. Our team of designers, developer, and copywriters are ready to help you achieve your goals. Contact us today to take the first step towards taking your brand’s curb appeal to the next level.