Client Spotlight: ACCEL Schools
February 16, 2018
Over the years, we have worked on several projects with ACCEL Schools, an organization of more than 40 charter schools in the United States. From custom illustration to marketing collateral design and event displays, we provide creative services to help ACCEL Schools distribute news about their local charter schools, events, and more. As this month’s client spotlight, we want to highlight some of the projects we have delivered for many of ACCEL’S schools.
“It has been a pleasure working with Rearview Advertising. Their turn around time and quality of work is exceptional! They are my go-to firm!” – Elisa B.
Marketing Collateral | Cohesive Design
ACCEL uses a variety of methods to distribute information about each of their charter schools. To ensure cohesiveness across all means of distribution, our team creates design elements that can be easily incorporated across all outreach materials including door hangers, flyers, interest cards, postcards, and more.
School Logos | Custom Design and Illustrations
Designing custom logos for each charter school is a process that requires research, collaboration, and a lot of creativity. Our designers work diligently throughout the entire process to ensure each logo they design aligns with the school’s identity. Here’s a quick look at our process.
- Research: After gathering information about the school, our designers brainstorm ideas that will fit the mood of the school, research what has already been done by other schools, and begin sketching out preliminary design concepts.
- Logo Creation: Once they establish the focus design concept, our designers create 2 – 3 options to present to the client.
- Logo Finalization and Brand Guide Development: Once our design team receives feedback on their designs, they move forward with finalizing the logo, providing a stacked and horizontal version, and create a brand guide.
News and Event Mailers | Print Design and Production
During the time ACCEL has been our client, we’ve delivered more than 100 custom mailers for various school events from opportunities to meet the principal to school carnivals, back to school events, and youth summer camps among many others. We incorporate a variety of techniques in designing these pieces from using photography to creating custom illustrations.
We’re Here to Help
At Rearview, our team is consistently working to develop custom and innovative design pieces for brands like ACCEL Schools. If your company is in need of similar services, take a look at our portfolio or contact us today. We’re ready to help you take your marketing design to the next level.