Atlanta Advertising Insights

August 19, 2021

Jumping into Facebook Ads on your own as a marketing manager is a bit like free-diving for gold coins. With no extra oxygen, you go below the surface, look around, come back up and try to regroup, then dive back down and hope everything is as you left it. Working… Read More

March 10, 2021

Are you prepared for what’s coming to your digital ads? Apple has announced that applications in the App Store will be required to display an opt-in prompt for personalized advertising. This change, slated to start with the beta versions of iOS and iPadOS 14.5, could impact the targeting capabilities of… Read More

February 9, 2021

These days, that little lock next to the URL in your address bar has significance far beyond a secure credit card transaction. A valid SSL certificate on your website provides a level of trust between you and your website visitor, one that even search engines respect when considering ranking. Although… Read More

January 12, 2021

By any reasonable measurement, and judging from real-world observations, it’s clear that an update to your business website may be among the most important things you do to start 2021. It has been for countless clients of ours in the past, and it has never been more important than it… Read More

December 15, 2020

2020 is coming to a close, and this year we dedicated ourselves to helping you take your marketing to the next level for the next decade. To that end, we produced pages of content all about marketing – with topics ranging from email campaigns, to lead gen, to web design,… Read More

November 24, 2020

If you’ve followed our previous checklists, your site is stable, and it’s looking good and reading well – now comes the technical checklist. With this checklist, you can boost the performance of your website further, taking it from good to great. We’re going to level with you – many of… Read More

November 10, 2020

It’s time to take your marketing to the next level. A balanced marketing approach will help you meet your goals – coverage on a variety of paid and organic platforms gives you a number of tangible advantages (that we explore below!). But, before you jump in there are some pros… Read More

October 30, 2020

With a significant bang for your buck, it pays to invest in social media. Being a visual medium, social media graphics are a huge component of your success here. Today we’re bringing you five quick tips from Rearview Graphic Designer Ariana for making social media graphics to get real results!… Read More

October 8, 2020

With your own Brand Style Guide (with examples!) There’s incredible value in creating and maintaining brand recognition. To do that, you’ll need to establish a strong, memorable, consistent brand. A brand guide is a document that does just that, with only a small investment of time up front for huge… Read More

September 24, 2020

Strategy is key, and Rearview Lead Designer Kristen Oehrig often says, paraphrasing legendary designer Saul Bass, “Design is strategy made visual”. (Saul’s original quote is “Design is thinking made visual,” if you were curious.) Your brand’s design is often the first, and sometimes the last impression you make on a… Read More