Atlanta Advertising Insights

February 3, 2017

The city of Atlanta is anxiously awaiting Super Bowl LI in Houston. Rearview stands In Brotherhood with the Atlanta Falcons as they take on the New England Patriots in what is sure to be a thrilling, high scoring game. Share the love with your coworkers on Slack by adding a… Read More

January 15, 2016

Hard to believe we’ve already reached the middle of the first month for 2016. Happy New Year to all and so far, so fast; we hope the same for your business. Recently, we were having a few conversations among our team related to common business acronyms. We discovered that some of… Read More

April 13, 2015

Starting April 21 the date known in SEO & SEM circles as Mobilegeddon will arrive. Google will be expanding their established criteria for earning the Google mobile friendly tag into their mobile search algorithm as a ranking signal per Google’s Webmaster blog and other major online sources. We discussed this mobile… Read More

November 14, 2014

Ho! Ho! Ho! The holidays are upon us now and that means a few extra emails will be sent and received by all. Regardless of the Holiday email marketing push we’re all familiar with these days, email list churn or turnover is always coming to town. The reality is people change their… Read More

October 6, 2014

You’re certain all those posts will make your Business Facebook page better, but remember other page features are also useful in telling a brand story. When helping clients with social media marketing (SMM) and online presence mgmt (OPM), some brand owners overlook or don’t immediately recognize the importance of structure and appearance when it comes to the messaging touch… Read More

August 13, 2013

Whether you are a a start-up, small business or an established company, it is important to stick to these guidelines when registering your domain name. Domain names are the human-readable Internet addresses of websites. Root domains, which are identified by their domain names, have extensions such as .com, .org, .net,… Read More

July 15, 2013

We all have our days (or months) when our inboxes and to do lists are overflowing and we can’t even begin to focus. Here are some of our practices that help to keep us on track. 1. Clear out the clutter. Your head always seems more clear when your workspace… Read More

July 2, 2013

Designers and printers always request customer logos as vector files. Not sure exactly what that means? Questioning why a jpg just won’t work? Here’s a quick breakdown of vector vs. raster… Think of a vector image as a solid color geometric shape. It’s created from points, lines and curves using… Read More

June 19, 2013

Whether you find Kmart’s new ads to be hilarious or offensive, one thing is for certain – these controversial ads are getting major media attention. At face value, we think these ads are hilarious and can’t stop showing our friends and families. However, as advertising experts, we tend to delve… Read More

May 29, 2013

From our friends at Digital Inspiration. Web publishers and content creators are experimenting with a cash-less payment model where people can use social networks to pay for premium products like ebooks, songs, discount coupons, research reports, etc. Say you have written a short ebook on a particular topic. Now instead… Read More