Atlanta Advertising Insights

October 2, 2020

Rearview Lead Designer Kristen Oehrig has created hundreds of logos throughout her career, and in all that time she has hit upon what makes a logo design truly successful. Today we share her advice on how to design a great, lasting logo that can define your brand – and in… Read More

September 24, 2020

Strategy is key, and Rearview Lead Designer Kristen Oehrig often says, paraphrasing legendary designer Saul Bass, “Design is strategy made visual”. (Saul’s original quote is “Design is thinking made visual,” if you were curious.) Your brand’s design is often the first, and sometimes the last impression you make on a… Read More

September 17, 2020

Repeat visitors are a great sign of interest in your business. They are looking for what you’re selling, and they remembered your brand specifically! These are valuable starters to ongoing business relationships. So to help create more of them, and to help you generate more quality leads for your business,… Read More

September 4, 2020

You want a gorgeous site that tells your brand story like nothing else. With stunning interactive galleries, slick navigation, and powerful CTAs out in front, users can get to know your company and products – and click further through your sales cycle with ease. Loading your homepage with all of… Read More

August 11, 2020

Your website is your most valuable marketing tool, and if you set it up right, it’ll become a lightning rod for conversions. We’ve covered a few web design strategies for getting people onto your site – but to get more conversions you’ll want to keep visitors around longer. That’s what… Read More

July 21, 2020

The Zillow Group Advantage Program allows partners like Rearview Advertising to offer specialized services that help you get the most out of every Zillow listing. We’ve worked with Zillow for years to be able to offer these services, and we’re excited to bring them to homebuilders like you. Find out… Read More

July 10, 2020

You depend on local traffic – and local customers can be some of your most loyal. Don’t you want to attract more of them? It sounds like local SEO is your goal – and great local SEO is a lot like a game of chess. Read on for five strategies… Read More

June 15, 2020

SEO requires a number of tools and techniques for a proper ROI. Some of them are obvious – wanna rank on Google? Play nice with their business listings. But don’t you want something a little more advanced? Read on and see our tips for a few local SEO services you’ve… Read More

June 9, 2020

Email marketing takes a gentle touch – and it’s not set-it-and-forget-it simple, either. Here are some mistakes you may be making with your email marketing, and the simple ways you can avoid them. Letting Sign-ups Pass you By Your site is a treasure trove of interest. If you have forms… Read More

If you’re putting money toward digital advertising platforms like Google and Facebook Ads, they should be generating better quality leads. If it seems like you’re getting unqualified leads (or no leads) from these platforms, don’t worry. Here are six tricks you can use to improve your leads from digital advertising…. Read More