Search results for: "brand"

One of the most popular cross-generational sayings about surprises is from the fictional character Forrest Gump, “Life is like a box of chocolates. You never know what you’re gonna get.” While we certainly agree with how frustrating a box of unmarked chocolates is, there is something intriguing and tactical about… Read More

The Ask   Schmale Machinery, an innovative engineering company specializing in customizable machine-building, needed a redesigned website to communicate its brand voice effectively. Their goal was to create a personable and professional website to drive more traffic to their site and generate more leads in the United States. The project called… Read More

This past weekend Atlanta welcomed a crowd of nearly 300,000 people donning colorful beaded bracelets, pristine white cowboy boots, and heart-shaped accessories. This wasn’t a typical Southern Sunday gathering or country music festival. On the contrary, it was an event so anticipated that Ticketmaster and its parent company, Live Nation,… Read More

The web is ever-changing, and keeping your business out in front of a shifting buyer landscape calls for a website that can grow and evolve as needed. The Tamra Wade Team has an impressive track record of getting ahead of the curve in their business, and in 2021 they were… Read More

What’s in a name? For something that will represent your brand for years, even decades, that’s a question that takes some serious thought. Regardless of whether you need help naming a product, such as a new neighborhood or a new drink flavor, or renaming your entire company, Rearview Advertising offers… Read More

For homebuilders, it’s the ideal time to focus your efforts and take your marketing to the next level. We’re fast approaching the start of Q4 and on the way out of a summer homebuying season that has left everyone breathless. But this year has proven something out for our own… Read More

With your own Brand Style Guide (with examples!) There’s incredible value in creating and maintaining brand recognition. To do that, you’ll need to establish a strong, memorable, consistent brand. A brand guide is a document that does just that, with only a small investment of time up front for huge… Read More

Strategy is key, and Rearview Lead Designer Kristen Oehrig often says, paraphrasing legendary designer Saul Bass, “Design is strategy made visual”. (Saul’s original quote is “Design is thinking made visual,” if you were curious.) Your brand’s design is often the first, and sometimes the last impression you make on a… Read More

Why a Product Packaging Redesign As a consumer brand, product packaging is one of your biggest (and most creative) opportunities. When shopping through the aisles, what’s first to catch your eye? The price tag? The brand name? According to marketing intelligence group Ipsos, over 72% of Americans agree that product… Read More

Instagram has cleared the floor and is stealing the spotlight of social platforms. If you haven’t noticed, Instagram has taken notes on disappearing content (aka Stories) from Snapchat and cleaned it up to be a well-mannered and fully functional social phenomenon. What’s more is that Instagram is not just for… Read More