Braelyn Ralston - February 6, 2025
A strong mobile web presence is no longer optional—it’s essential. Whether your goal is better user engagement, stronger SEO, or higher conversions, optimizing for mobile-first design should be at the top of your list. You may even be reading this on our mobile site right now—proof that a great mobile experience matters. Here are 10 quick steps you can take right now to improve your site’s mobile experience.
Mobile web traffic now overshadows desktop, so design with mobile users in mind first, ensuring a seamless experience that scales up for larger screens.
Think about how frustrating it is when a site looks great on desktop but is impossible to use on your phone—you don’t want your customers to feel that way!
Compress images, minimize code, and leverage caching to keep load times fast. If your site isn’t using the latest image formats, like WebP and AVIF, you’re doing it wrong! With compressed scripts, style sheets, and proper image formatting, you can deliver the same experience for 30% of the payload.
Ever clicked on a link only to wait…and wait…until you give up and move on? Slow sites lose visitors quickly.
Use a clean, easy-to-use menu structure with clear categories and tap-friendly buttons. Don’t forget to take advantage of swiping on mobile devices for enhanced UX.
Have you ever tried to find something on a website, but the menu was hidden, confusing, or unresponsive? A smooth, intuitive menu keeps users from bouncing.
Ensure all interactive elements—buttons, links, and forms—are easy to tap and not too small.
We’ve all struggled to tap a tiny button with our thumb, accidentally hitting the wrong thing. Don’t make users zoom just to click!
Choose mobile-friendly fonts that are large enough to read without zooming or squinting. Contrast and placement need to be evident for all text. Image-based text should not be used unless absolutely necessary.
If users have to pinch and zoom just to read your content, they won’t stick around.
Place call-to-action buttons that are clearly visible and easy to tap on mobile screens. Your UX and layout should drive site visitors to make contact or make a purchase.
Have you ever wanted to sign up for something but couldn’t find the button? A well-placed CTA makes all the difference.
Use proper tel: links for phone numbers so all users on all devices can tap to call. Don’t just rely on the user’s operating system to interpret phone numbers embedded in regular lines of text. While Apple Maps is slowly catching up, universal access to Google Maps or Open Street Maps means your address and directional information should link to one of these other accessible platforms for the most up-to-date and accurate information.
Nothing is worse than needing to contact a business and having to copy and paste numbers and addresses because of a lack of good linking on a site.
Ensure accessibility with clear text contrast, alt text for images, keyboard navigation, and screen-reader compatibility.
Imagine relying on a screen reader and discovering that half the site’s content is unreadable—accessibility matters to everyone.
Forms should fit the screen, be easy to navigate, and not require excessive scrolling or zooming.
We’ve all struggled with a checkout form that didn’t fit the screen, forcing us to scroll in all directions—make forms simple and frustration-free.
Minimize intrusive pop-ups and overlays. If using them, make sure they’re easy to close and don’t block key content.
Ever landed on a site and had a pop-up cover the entire screen before you even read the page? That’s a surefire way to lose visitors.
If you’re ready to improve your mobile web presence, we can help. Contact us today to build a site that works seamlessly across all devices!
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