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Rearview Advertising in Atlanta

Atlanta Advertising Insights

Category: Strategy

Blogging is Dead. But is That True in 2024?

Tyra Douyon - April 24, 2024

Do people still read blogs in 2024? In the early 2000s, a running joke was that everyone had a personal blog. According to American society, which was just exploring the intricacies of the World Wide Web, it was the thing to do to make your mark on the Internet. That… Read More

What We Can Learn from Women Entrepreneurs About Surprise Marketing and Leveraging Exclusivity for Brand Growth

Surprise-Marketing-Womens-History-Month©JLco Julia Amaral

Tyra Douyon - March 29, 2024

One of the most popular cross-generational sayings about surprises is from the fictional character Forrest Gump, “Life is like a box of chocolates. You never know what you’re gonna get.” While we certainly agree with how frustrating a box of unmarked chocolates is, there is something intriguing and tactical about… Read More

Best Tips for Managing Tradeshow CRM

Tradeshow CRM Event Management ©Adriano Castelli

Tyra Douyon - February 19, 2024

Walking through any industry tradeshow guarantees an exclusive peek into the extravagant world of event marketing. From business people in suits swirling cotton candy cones for eager participants to executives enticing a crowd of curious onlookers with money-filled lucky lottery machines, everyone is clamoring for an audience to network with,… Read More

The Do’s and Don’ts of Event Marketing in 2024

Event Marketing at an Event ©Nicola Katie

Tyra Douyon - February 5, 2024

Like a tree falling in the woods, if your organization schedules an event, but no one shows up, did it even happen? Don’t let your trade shows, grand openings, and open houses flop in 2024. With our event marketing tips, you’ll have a VIP bouncer at the entrance of your… Read More

Why It Matters: Inclusive Design and Web Accessibility

Rearview Advertising

Tyra Douyon - June 29, 2023

In the last decade, online privacy and customer data protection have been headlines in the media since targeted ads became increasingly popular with tech and advertising agencies. Apps on Apple devices now prompt users with an onscreen pop-up question about tracking their activity, and 5 U.S. states enacted comprehensive consumer… Read More

From Average to Award-winning: A Guide to Rebranding Your Business

Rebrand design by Rearview Advertising

Tyra Douyon - May 5, 2023

This past weekend Atlanta welcomed a crowd of nearly 300,000 people donning colorful beaded bracelets, pristine white cowboy boots, and heart-shaped accessories. This wasn’t a typical Southern Sunday gathering or country music festival. On the contrary, it was an event so anticipated that Ticketmaster and its parent company, Live Nation,… Read More

‘Crypto Bros,’ YouTubers, and the New Faces of Financial Influencer Marketing

Influencer Marketing design from Rearview Advertising

Tyra Douyon - April 24, 2023

When we think about celebrities such as Tom Brady, Madonna, Neyo, Lindsey Lohan, and Jimmy Fallon, their exceptional athletic abilities, captivating stage presence, and extensive lists of cinematic achievements are the first things that come to mind. However, for some, these accolades have become secondary as their names now take… Read More

Professional Naming Services to Level Up Your Brand

Professional naming services to level up your business

September 14, 2021

What’s in a name? For something that will represent your brand for years, even decades, that’s a question that takes some serious thought. Regardless of whether you need help naming a product, such as a new neighborhood or a new drink flavor, or renaming your entire company, Rearview Advertising offers… Read More

Diving Into Facebook Ads With an Atlanta Agency

diving into facebook ads with an atlanta agency

August 19, 2021

Jumping into Facebook Ads on your own as a marketing manager is a bit like free-diving for gold coins. With no extra oxygen, you go below the surface, look around, come back up and try to regroup, then dive back down and hope everything is as you left it. Working… Read More

Advertising Data Changes are Coming to iOS 14 – is Your Business Ready?

advertising data changes are coming to iOS 14, is your business ready?

March 10, 2021

Are you prepared for what’s coming to your digital ads? Apple has announced that applications in the App Store will be required to display an opt-in prompt for personalized advertising. This change, slated to start with the beta versions of iOS and iPadOS 14.5, could impact the targeting capabilities of… Read More