Whether you are a a start-up, small business or an established company, it is important to stick to these guidelines when registering your domain name. Domain names are the human-readable Internet addresses of websites. Root domains, which are identified by their domain names, have extensions such as .com, .org, .net, etc. (Ex. http://www.example.com) Subdomains are [...]
Archive for the ‘Resources’ Category
We all have our days (or months) when our inboxes and to do lists are overflowing and we can’t even begin to focus. Here are some of our practices that help to keep us on track. 1. Clear out the clutter. Your head always seems more clear when your workspace is neat and orderly. It [...]
Designers and printers always request customer logos as vector files. Not sure exactly what that means? Questioning why a jpg just won’t work? Here’s a quick breakdown of vector vs. raster… Think of a vector image as a solid color geometric shape. It’s created from points, lines and curves using a mathematical formula. Vector files [...]
Whether you find Kmart’s new ads to be hilarious or offensive, one thing is for certain – these controversial ads are getting major media attention. At face value, we think these ads are hilarious and can’t stop showing our friends and families. However, as advertising experts, we tend to delve a bit deeper and look [...]
From our friends at Digital Inspiration. Web publishers and content creators are experimenting with a cash-less payment model where people can use social networks to pay for premium products like ebooks, songs, discount coupons, research reports, etc. Say you have written a short ebook on a particular topic. Now instead of asking 99¢ for a [...]
2012 web design trends: fixed navigation, the return of fluid layouts, and circles. What do you think? Click here.
SEO copywriting, otherwise known as Search Engine Optimization copywriting, is one of the top tools to drive traffic to your website, therefore increasing your site’s sales. It is promotional copy saturated with key words, which are the main things your potential customers are searching for. The goal is to have relevant key words in your [...]
We have refreshed our web site and blog for your enjoyment. Check out samples of our latest work, take a cold sip of creative juice, or find out how we can get behind your image.
What’s not to love about email marketing? When the audience is right (customers interested in the product, previous customers, etc), it can be a great way to communicate not only your product, but also your brand. Your return on investment is 100% trackable, meaning you know exactly when the email was opened by a particular [...]
Call it “The American Way”. Call it “Following Your Bliss”. No matter what term you use, the notion is the same: in a troubled economy, American workers have a knack for taking layoffs as an opportunity for a new day. As an advertising and marketing firm, we’re privileged to see some of these fresh ideas [...]