Call it “The American Way”.  Call it “Following Your Bliss”.  No matter what term you use, the notion is the same: in a troubled economy, American workers have a knack for taking layoffs as an opportunity for a new day.  As an advertising and marketing firm, we’re privileged to see some of these fresh ideas in their infancy. We get to be a part of their brand development, from the meaning of a logo color to stepping into the shoes of a target audience. We get to hear the stories of lifelong dreams coming alive with a new-found hope for tomorrow (because there is always tomorrow).

Recently we all stopped and reflected in the challenges of the past 2 years and those that are waiting for us in 2010.  We could hardly ignore the fact that, as a small business, it was not so long ago that we were in similar shoes as today’s recessionary entrepreneurs. We all agreed that we wanted to do more to help foster other small businesses. While we’re still working on some details (subscribe to this blog  for updates!), we’re very excited about being a part of growth in 2010!