Web, Print, Visual, and Digital Marketing

Happy Birthday to our amazing photographer, Ashley! 📸 Your talent and eye for detail make every project shine. We hope you have a wonderful birthday! 🎉

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💬 Your brand voice is more than just words—it’s the personality behind your brand that makes your story unforgettable. But there are a few misconceptions that can hold your brand back! Here are three common myths debunked:

❌ Myth #1: A Professional Brand Voice Has to Sound Formal
✅ Reality: You can be professional and still have personality! Think of it as the business equivalent of adding a fun tie to a suit—it catches attention without looking out of place. Your brand voice should reflect your company’s personality.
❌ Myth #2: Once You Pick a Brand Voice, You Can’t Adjust It
✅ Reality: Your brand voice should evolve as your business grows. Adapt to changes while staying true to your core personality so your voice always feels relevant. Just look at how Coca-Cola keeps its classic, feel-good vibe while adapting to new trends—like adding a modern twist to its nostalgic campaigns.
❌ Myth #3: You Can Change Your Brand’s Voice Depending on the Platform
✅ Reality: Your brand voice should be consistent across all touchpoints—websites, emails, ads, and even customer service interactions. That consistency builds trust and recognition. Your brand voice should feel familiar—like catching up with an old friend.

Need help defining or refining your brand voice? Check out our latest blog and see how we can help make your story stand out (link in bio).

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Why are your marketing emails going unopened? Don’t settle for low engagement on your campaigns! Stand out in inboxes with strategic email campaigns that captivate and convert. From design to delivery, we’ve got you covered! 📧

Contact us today to learn more about our email campaign services (link in bio)!

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International Women’s Day is a time to recognize the achievements, strength, and impact of women around the world. Today, we honor the incredible women on our team and across the industry who push boundaries, spark creativity, and lead with passion. Happy International Women’s Day! 🩵

#internationalwomensday #celebratewomen #digitalmarketing #wearerearview #rearviewadvertising ...

Is your ad budget working for you, or is it wasting money? Paid ads can be a game-changer—but only with the right strategy. Let’s bust some common myths holding your campaigns back.

❌ Myth #1: "Paid Ads Guarantee Quick Sales"
✅ Reality: Sure, Paid Ads drive traffic & exposure, but a successful campaign takes testing, optimization, and proper targeting to bring real ROI. Bots and bad targeting will dissolve an ad budget quicker than a politician.
❌ Myth #2: "More Money, More Money, More Money = Success”
✅ Reality: Running ads with little or no strategy is like filling a car full of gas with no steering — you’ll move, but probably not where you want to go. As an ad agency, do we love a big budget? Sure! But even more so, we love real goals, targeting, creativity, and results!
❌ Myth #3: "Set It and Forget It" - Ronco
✅ Reality: Ron Popeil’s famous line is great for rotisserie ovens, but not for advertising! Successful campaigns require measurement, adjustment, and re-targeting to be most effective. A/B testing, audience refinements, and refreshed creative help maintain and improve performance over time.

Paid ads are a powerful tool—but only with the right strategy. At Rearview Advertising, we turn ad spend into brand visibility, leads, and conversions. Let’s make your budget work smarter, contact us today (link in bio)!

#paidadvertising #marketingagency #advertising #rearviewadvertising #wearerearview ...

Is your website delivering the best mobile experience? 📱 From faster load times to intuitive navigation, small changes can make a big impact. Go to the link in our bio to check out 10 quick ways to improve your mobile web presence!

#mobilewebdesign #digitalmarketing #wearerearview #rearviewadvertising ...

Is your website really ready for 2025? Or just "responsive"?

Many businesses think a responsive site is enough—but the way the world designs for mobile has evolved. If your site isn’t built with a true mobile-first approach, you’re likely losing leads and sales without even realizing it.

The difference between responsive and mobile-first? It’s bigger than you think. Let’s break down the myths and what they mean for your site’s success. 👇

❌ Myth #1: "Responsive design is all I need."
✅ Reality: If you’re trusting a resized desktop site to engage users with your marketing and your CTAs, you’re missing out on some key data!
❌ Myth #2: "Responsive design = close enough to mobile-first."
✅ Reality: UX options like swiping and rotation are just the tip of the iceberg (and you’re likely not using those anyway). Mobile-first design goes beyond responsiveness, focusing on performance, touch-friendly navigation, and content hierarchy for smaller screens first.
❌ Myth #3: "Most of my site visitors are desktop, though?"
✅ Reality: Desktop is almost universally the 2nd option for site visitors, with many never even transitioning from mobile to desktop before making contact or a purchase.

Want to stay ahead in 2025 with web design? Read all about it at the link in our bio!

#mobilefirst #webdesign #digitalmarketing #wearerearview #blog ...

Happy Valentine’s Day from all of us at Rearview! We love what we do, and we love working with our incredible clients! Wishing you a day full of all the things you love most. 💌

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🎉🎂 Happy Birthday to our amazing Lead Designer, Beth! 🎂🎉

Your creativity, talent, and hard work elevate everything we do at Rearview. We’re so lucky to have you as part of our team. We hope you have an amazing birthday and year ahead! 💐🦩

#happybirthday #wearerearview #rearviewadvertising ...

Think copywriting is just about filling space with words? Let’s debunk some common myths about content that could be holding your brand back! ✍️

❌ Myth #1: "As long as the writing is engaging, SEO will take care of itself."
✅ Why It Matters: Creativity is important, but effective marketing copy is also strategic. It needs to be optimized for SEO with not just keywords, but proper structure and readability—ensuring your content both ranks well and engages your audience.
❌ Myth #2: "Fresh copy isn’t necessary for brand credibility."
✅ Why It Matters: Consistent, fresh, high-quality content positions your brand as an industry leader, building trust with your audience and improving SEO rankings.
❌ Myth #3: "AI is ready to replace human writers."
✅ Why It Matters: While AI can assist with low-level content creation, the output remains largely dependent on the input. Model training, avoiding repetitive and unnatural phrasing, and proper curation of input still require knowledgeable human writers. Without them, the copy lacks creativity, brand voice, and emotional connection—key elements that make content compelling and authentic.

💡 Want copy that works smarter for your business? Go to the link in our bio!

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🔹 One Agency, Endless Possibilities 🔹

At Rearview Advertising, we specialize in creating marketing strategies that work. From SEO and paid ads to email campaigns, website design, and eye-catching print materials, we’ve got the tools to elevate your brand. We’re the full-service creative partner you need⎯no cookie-cutter solutions, just tailored strategies that work.

🚀 Check out our services to see what we can do for your business (link in bio)!

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